Enhance Marketing & Advertising with Text Analytics

Analyze support data, social media comments, news and more. Get audience demographic insights and deploy personalized marketing and ad campaigns.

Text Analytics for Marketing & Advertising

The most effective way to plan an effective way plan marketing and advertising campaigns is by listening to your target audience. Examine social, support, and news text data to identify trending topics, conversations, resonating content, and more. Target your audience with personalized ads and marketing campaigns.

BytesView’s text mining solutions can analyze large volumes of unstructured data(social posts, customer reviews, support data, news, and articles). Extract insights to plan effective social, marketing, and email campaigns with personalized content. Time your marketing and advertisements’ accordingly to maximize success.

Text Analytics Product Portfolio for Marketing & Advertising

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Topic labeling

Identify resonating content topics that attract high engagement from your customers and followers.

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Intent Detection

Analyze conversations of users that engage with your brand to identify those with the intention to purchase your product and target them with personalized ad campaigns.

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Gender Detection

Analyze text data to identify the gender of your target audience. Use the insights to plan marketing and ad campaigns targeting a specific gender group.

Semantic Similarities

Semantic Similarities

Use semantic similarities to extract similar and related keywords from complex and unstructured pieces of text and increase your SEO authority.

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Sentiment Analysis

Extract and analyze reviews, opinions, suggestions and social media posts to examine sentiments. Use the insights to increase engagement and conversion rates.

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Emotion Analysis

Analyze social media posts to examine the impact of your marketing campaign. Learn from past experiences and use the insights to increase awareness and exposure.

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Feature Extraction

Use feature extraction to navigate through and analyze text data from social media channels. Identify resonating content features and plan your content strategy around them.

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Keyword Extraction

Use keyword extraction to track and analyze conversations related to your brand. Leverage the insights to increase your brands social media presence and engagement.

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Entity Extraction

Use entity extraction to identify and analyze the marketing and ad campaigns of your competitors. Deploy effective strategies to increase engagement and conversion rates.